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Adobe Marketo Engage Architect Master Sample Questions:

1. A company has recently set up their Lead Lifecycle in the diagram below.

However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)

A) Update SQL to SLA with Max Age 3 days
B) Update SQL to Gate with a Max Age 3 days
C) Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL
D) Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
E) Create a Gate stage name as "Recycle" to split leads for re-engagement

2. A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

A) Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields
B) Configure local program tokens to set UTM parameters
C) Configure program tokens for UTM parameters that have been inherited from a parent folder
D) Configure Program Member Custom Fields to track the UTM parameters
E) Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
F) Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions

3. What is a potential challenge when integrating a third-party analytics tool with Marketo?

A) Data enrichment capabilities
B) Data mapping discrepancies
C) High email bounce rates
D) Limited campaign templates

4. Your client requests a global rollout for Marketo but has limited resources.
What is the best approach?

A) Allocate additional budget to expedite the rollout
B) Use a single instance with default configurations
C) Focus on regional implementation before global expansion
D) Increase team size to manage the workload

5. An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".
How should the Marketo Engage Architect approach the platform integration?

A) Scenario 1 - Use Webhook and Scenario 2 - Use REST API
B) Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API
C) Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API
D) Scenario 1 - Use REST API and Scenario 2 - Use Webhook

Solutions: