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Updated: Oct 04, 2026

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Agentforce & AI Innovation11%- Marketing agents
  • 1. Automated campaign creation
    • 2. Audience segmentation
      • 3. Content generation
        - Conversational messaging
        • 1. Customer engagement
          • 2. Response handling
            • 3. Ongoing interactions across messaging channels
              - Predictive AI
              • 1. Selecting appropriate predictive AI features
                Topic 2: Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution
                • 1. Unified customer profiles
                  • 2. Linking multiple data sources
                    • 3. Identity Resolution configuration
                      - CRM data ingestion and activation
                      • 1. CRM objects and records
                        • 2. Content personalization using CRM data
                          • 3. Actionable Lists
                            • 4. Audience segmentation and activation
                              - Consumption and entitlements
                              • 1. Data 360 consumption-based entitlements
                                • 2. Marketing automation consumption
                                  • 3. Platform usage optimization
                                    - Data 360 data model
                                    • 1. Connecting and harmonizing customer data
                                      • 2. Customer data activation
                                        • 3. Data objects and Data Model Objects
                                          Topic 3: Consent13%- Consent record management
                                          • 1. Creating consent records
                                            • 2. Managing and updating consent records
                                              - Consent management concepts
                                              • 1. Consent and compliance requirements
                                                • 2. Consent in customer engagement
                                                  - Consent collection
                                                  • 1. Consent banners on external pages
                                                    • 2. Consent banners on marketing landing pages
                                                      - Consent data model
                                                      • 1. Platform consent objects
                                                        • 2. Consent preference records
                                                          Topic 4: Platform Setup & Governance13%- Marketing Cloud Next environment setup
                                                          • 1. Data 360 provisioning
                                                            • 2. Core Org Edition requirements
                                                              • 3. Permission sets
                                                                • 4. Marketing Data Kit installation
                                                                  - Domain authentication and authorization
                                                                  • 1. Self-service domain authentication
                                                                    • 2. Domain authorization
                                                                      • 3. Branded and authenticated email delivery
                                                                        - Business Units and governance
                                                                        • 1. Business Unit requirements
                                                                          • 2. Roles and Enhanced CMS Workspaces
                                                                            • 3. Content and user governance
                                                                              Topic 5: Campaign Design, Flow Orchestration & Content30%- Personalization
                                                                              • 1. AMPscript
                                                                                • 2. Repeaters
                                                                                  • 3. Merge fields
                                                                                    • 4. Handlebars
                                                                                      • 5. Content variations
                                                                                        - Activation templates
                                                                                        • 1. Contact point value selection
                                                                                          • 2. Activation template configuration
                                                                                            - Flow orchestration
                                                                                            • 1. Flow configuration settings
                                                                                              • 2. Flow types
                                                                                                • 3. Trigger conditions
                                                                                                  • 4. Automated business processes and messaging
                                                                                                    • 5. Flow elements and logic
                                                                                                      - Personalized messaging data
                                                                                                      • 1. Adding customer data to messaging content
                                                                                                        • 2. Selecting appropriate data sources
                                                                                                          - Landing pages
                                                                                                          • 1. Landing page configuration
                                                                                                            • 2. Landing page components
                                                                                                              Topic 6: Analytics & Performance Insights8%- Marketing data and insights
                                                                                                              • 1. Marketing performance insights
                                                                                                                • 2. Surfacing marketing data across Salesforce
                                                                                                                  - Reporting and analytics
                                                                                                                  • 1. Matching dashboards to reporting requirements
                                                                                                                    • 2. Pre-built dashboards

                                                                                                                      Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

                                                                                                                      Question #1

                                                                                                                      A Marketing Cloud Next Consultant wants to build an audience flow to send a promotional email series. To prevent a poor customer experience, the flow must suppress each email for any customer who currently has an open support case.
                                                                                                                      Which flow elements and logic should the consultant configure to solve this suppression?

                                                                                                                      • A. Add an Exclusion Filter element and configure the criteria to drop records where the related Case status is open.
                                                                                                                      • B. Add a Get Records element to query the Case object followed by a Decision element to correctly route eligible records.
                                                                                                                      • C. Add a Decision element and configure a cross-object formula within the criteria to evaluate the related Case status directly.
                                                                                                                      Reveal Solution  Discussion  0

                                                                                                                      Correct Answer: B  🗳️

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                                                                                                                      Question #2

                                                                                                                      A car dealership manages both retail consumers (B2C) and business fleet customers (B2B). Customer data for each audience is ingested through separate data streams in a single data space and mapped to the Individual Data Model Object (DMO). The dealership wants to create separate identity resolution rulesets for B2B and B2C customers so that each audience can be unified independently for segmentation and activation.
                                                                                                                      Which approach should the Marketing Cloud Next Consultant recommend to ensure B2B and B2C customers are processed by separate identity resolution rulesets?

                                                                                                                      • A. Configure filters on the source Data Lake Objects (DLOs) to separate B2B and B2C customer records.
                                                                                                                      • B. Configure separate DMOs for B2B and B2C customers instead of mapping both to the Individual DMO.
                                                                                                                      • C. Configure filters on each identity resolution ruleset to separate B2B and B2C customer records.
                                                                                                                      Reveal Solution  Discussion  0

                                                                                                                      Correct Answer: C  🗳️

                                                                                                                      Question #3

                                                                                                                      Northern Trail Outfitters collects customer data from multiple sources. Analysis shows that the First Name field is most consistently and accurately populated in the Salesforce CRM data source, while data from other systems is less reliable. When creating a Unified Individual profile, the Marketing Cloud Next Consultant must ensure the first name from the CRM is always used if available.
                                                                                                                      Which reconciliation rule should the consultant use?

                                                                                                                      • A. Most Frequent
                                                                                                                      • B. Custom Reconciliation
                                                                                                                      • C. Source Sequence
                                                                                                                      Reveal Solution  Discussion  0

                                                                                                                      Correct Answer: C  🗳️

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                                                                                                                      Question #4

                                                                                                                      A company stores localized promo codes within a custom marketing object. The company wants to dynamically populate the correct promo code into a newsletter based on the recipient's [Region_Code].
                                                                                                                      What is the most effective way to retrieve and render this data within the email?

                                                                                                                      • A. Use the Handlebars QueryFirst utility function inline to retrieve the promo code, so it prints natively on the canvas.
                                                                                                                      • B. Insert standard merge fields utilizing cross-object dot notation ({{{Marketing_Object.Promo_Code__c}}}) to pull the value across using the Unified Individual ID.
                                                                                                                      • C. Write an AMPscript LookupRows() block within the email to query the marketing object directly at send time using the [Region_Code]. Output the results directly into the email.
                                                                                                                      Reveal Solution  Discussion  0

                                                                                                                      Correct Answer: A  🗳️

                                                                                                                      Question #5

                                                                                                                      Which required fields should a Marketing Cloud Next Consultant configure in Data Graphs for personalization in email and SMS?

                                                                                                                      • A. Individual ID from 'Individual' object, Email Address from 'Contact Point Email' object, Telephone Number from 'Contact Point Phone' object
                                                                                                                      • B. Unified Individual Link ID from 'Unified Individual Link' object, Email Address from 'Contact Point Email' object, Telephone Number from 'Contact Point Phone' object
                                                                                                                      • C. Unified Individual ID from 'Unified Individual' object, Email Address from 'Individual' object, Telephone Number from 'Individual Object'
                                                                                                                      Reveal Solution  Discussion  0

                                                                                                                      Correct Answer: A  🗳️

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