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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following is NOT an example of an assortment strategy?

A) High Low Strategy
B) First to Market Strategy
C) Market Coverage Strategy
D) Broad Assortment Strategy

2. What does Shrink % measure in inventory management?

A) The percentage of inventory replenished to maintain stock levels.
B) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
C) The percentage of inventory sold during a specific time period.
D) The percentage of profit generated from promotional activities.

3. Define Loyalty Card Data.

A) Data derived from retailers tracking individual household purchases to analyze shopping habits and preferences.
B) Data collected directly from a retailer's point-of-sale system, providing insights into what products are sold and when.
C) Aggregated sales data from multiple retailers, used to analyze market trends and competitive performance.
D) Data collected from a panel of households, used to understand shopper demographics and long-term purchasing trends.

4. What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

A) 27%
B) 75%
C) 60%
D) 25%

5. What does price elasticity measure in the context of pricing strategies?

A) How seasonal trends affect customer demand
B) The relationship between product quality and customer satisfaction
C) The impact of advertising on sales volume
D) How sensitive customer demand is to price changes

Solutions: