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IBM C2080-470 Exam Syllabus Topics:

IBM Unica Campaign V8.5 Sample Questions:

Question 1

A user is configuring a response flowchart for campaign where it has collected all its responses and their attributes in a single table for logging to response history. What table methodology would satisfy the above condition?

A. Dimension Table
B. Base Record Table
C. General Table
D. Action Table

Question 2

A table Customer_master contains 1000 customer_ids. A select box was created and all the customer_ids from the table were selected. However, when the select box was run, the output cell contained only a fraction of the total customers. When a test query was performed in the above mentioned select box, all 1000 customers were selected. What could be cause of this issue?

A. The Select process was not configured properly.
B. Global suppression.
C. Incorrect audience level has been chosen for the Customer_master table.
D. The table mapping of Customer_master are out-of-date.

Question 3

A customer has Unica Campaign installed on a UNIX operating system and is having problems with character encoding. Specifically, they notice that non-ASCII characters are corrupted only when written to flat files. Which Unica configuration setting should be checked?

A. Configuration > Settings --> Campaign > unicaACListener > systemStringEncoding.
B. Configuration > Settings --> Campaign > partitions > partition[n] > server > encoding > stringEncoding.
C. JAVA_OPTIONS or JVM arguments need to be set to UTF-8 in the Web Application server.
D. Configuration > Settings --> Campaign > partitions > partition[n] > dataSources - stringencoding setting.

Question 4

In a Unica Campaign Flowchart, a customer database table (see below) is mapped in a Select process box. There is a requirement to segment and organize customers based on their income, which would typically have the values "HIGH" for customers whose income is greater than 100000 and "LOW" for customers whose income is less than or equal to 100000. This value needs to be output with the final target list.

Ideally which step should be executed to get the task done?

A. Create a Persistent Derived field with the logic : IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
B. Alter the table to add a new column with the required logic.
C. Create a User Variable HIGH and LOW with the logic: IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
D. Create a Strategic Segment with the logic : IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').

Question 5

A Unica Campaign has been designed to personalize offers for individuals via dynamic parameterization of offer attributes. Which Campaign system table records the offer(s) received by the individuals?

A. Response History Table
B. Flowchart Table
C. Contact History Table
D. Detailed Contact History Table

Solutions: