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| Section | Weight | Objectives |
|---|---|---|
| Strategies and Design | 16% | - Design loyalty program architecture and data model - Design promotion lifecycle and engagement strategies - Define points, benefits, and redemption processes - Apply implementation best practices - Assess business requirements and define loyalty solution |
| On-Going Loyalty Management | 10% | - Monitor program performance and optimize - Manage program updates and enhancements - Configure analytics, dashboards, and reporting |
| Loyalty Program and Process Configuration | 52% | - Set up currencies, points, and transaction processing - Set up tier models, qualification, and progression - Manage member enrollment, profiles, and preferences - Define incentives, experiential rewards, and vouchers - Configure partner management and collaboration - Configure foundational program settings - Configure permissions and security model |
| Integration | 22% | - Integrate with Commerce Cloud - Integrate with Salesforce CDP - Integrate with Service Cloud - Connect to external systems using APIs - Integrate with Marketing Cloud |
Question 1
Cloud Kicks has tasked its Loyalty Consultant with setting up its new Loyalty Management platform. The business requirement is to create personalized experiences across its customer journey.
Which solution should the Loyalty Consultant utilize to create personalized customer experiences?
A. Salesforce Order Management System
B. Salesforce Sales Cloud
C. Salesforce Marketing Cloud
D. Salesforce Slack
Question 2
An IT Administrator has received a request from the Customer Service team to enable agents to view the Loyalty Program Member information on a Case record in Service Cloud.
What steps should the Administrator take to configure this?
A. On the Case Page Layout, the Loyalty Program Member Related Lists are available and should be directly embedded to show the Loyalty information
B. On the Case Page Layout, the Related Record component should be added with the 'First Lookup' selected as the 'Loyalty Program 0 Member'
C. On the Case Page Layout, the View Related Membership' action should be added to the Highlights panel and the Loyalty information to be displayed should be selected
D. On the Case Page Layout, the View Member Profile' component should be added and the required Related Lists from Loyalty Program Member should be selected
Question 3
Northern Trail Outfitters wants to show member information in its member portal hosted outside of Salesforce.
What is a prerequisite for using Loyalty APIs to fetch the member information?
A. Create customer integration code
B. Create Data Processing jobs
C. Create a Connected App in Platform
D. Create custom objects in Loyalty
Question 4
Cloud Kicks has been using Loyalty Management, Sales Cloud, and Service Cloud as part of its tech stack to manage its Loyalty Program. The marketing team is interested in implementing Salesforce Marketing Cloud, so Loyalty program members can be informed and engaged with personalized emails sent using Salesforce Marketing Cloud.
Using the least development effort, how can the Loyalty Management Consultant accomplish the necessary integration between Salesforce Marketing Cloud and Loyalty Management platforms?
A. Design Datasets with Dataflows and the Dataset Builder
B. Install and configure Salesforce Marketing Cloud Contacts Connection
C. Create a connected app to integrate Salesforce Loyalty Management and Marketing Cloud via APIs
D. Install and configure Marketing Cloud Connect to integrate with Loyalty Management
Question 5
Universal Containers (UC) has a Loyalty Program with a Loyalty Member Portal implemented using the Loyalty Experience Cloud template. UC is planning to launch a new Loyalty Program and wants to retain the same design and functionalities of the existing Loyalty Member Portal.
Which two steps should UC consider during the implementation of the new Loyalty Program?
A. Use existing Experience Cloud components to handle the same design and functionalities.
B. Assign the existing Loyalty Member Portal to the new Loyalty Program too.
C. Create a new Loyalty Member Portal and assign it to the new Loyalty Program.
D. Create new Experience Cloud Components for the new Loyalty Member Portal.
Solutions:
| Question 1 Answer: C | Question 2 Answer: D | Question 3 Answer: C | Question 4 Answer: D | Question 5 Answer: A,C |
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