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| Section | Weight | Objectives |
|---|---|---|
| Contact Policy and Volume Constraints | 13% | - Outbound volume limiting - Prevent action overexposure - Tracking periods for policies |
| Decision Strategies | 25% | - Implement eligibility rules - Use predictive models - Design and build decision strategies - Simulate and test strategies |
| Next-Best-Action Concepts | 8% | - Always-on outbound fundamentals - Contact center value optimization - One-to-one customer engagement - Define starting population |
| AI and Arbitration | 8% | - AI-based prioritization - Action arbitration logic - Business rule prioritization |
| Actions and Treatments | 15% | - Define and manage customer actions - Web offer presentation - Outbound action configuration |
| Engagement Policies | 13% | - Define engagement policies - Create engagement strategies |
| Channels | 10% | - Email offer delivery - Third-party integration - Real-time containers |
1. U+ Bank wants to offer credit cards only to customers with a low-risk profile. The customers are divided into various risk segments from AAA to CCC. The risk segmentation rules that the business provides use the Age and the customer Credit Score based on the following table. The bank uses a scorecard model to determine the customer Credit Score.
As a decisioning consultant, how do you implement the business requirement?
A) Add a decision table to a decision strategy and pass the credit score as the parameter.
B) Add the risk segmentation rules in the Results tab of the scorecard rule.
C) Add three contact policies that correspond to the three risk segments.
D) Add a decision table to a decision strategy and reference it in the scorecard component.
2. U+ Bank uses Pega Customer Decision Hub to display an offer to its customers on the U+ Bank website.
The bank wants to ensure that Silver credit cards are not offered to customers under 27 years of age. They also want to ensure that Platinum cards are offered only to customers who had a positive balance in the last year.
What do you configure in the Next-Best-Action Designer to achieve this outcome?
A) Contact policy rules
B) Engagement policies
C) Arbitration rules
D) Customer segments
3. U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hub.
Using the decision table, which label is returned for a customer with a credit score of 240 and an average balance 35000?
A) Very Poor
B) Good
C) Fair
D) Poor
4. U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hub.
Which property allows you to use the risk segment computed by the decision table in the decision strategy?
A) pxSegment
B) pxOutcome
C) pxRiskSegment
D) pxResu/t
5. U+ Bank, a retail bank, wants to show home loan offers to customers who log in to their website. U+ Bank decides to use the Pega Customer Decision Hub.
What information does the U+ Bank website receive in response to the real-time container request by Customer Decision Hub?
A) Only the action name and description
B) Only the image location and its placement type
C) Only the image location
D) Only relevant action details and its treatment details
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: D |
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