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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Media Cloud and Salesforce Industries Basics | 15% | - Describe the Media Cloud architecture and component relationships - Explain how Media Cloud integrates with other Salesforce clouds - Describe the purpose and capabilities of Media Cloud - Identify Media Cloud products and bundles |
| Topic 2: Sales and Order Capture | 22% | - Configure guided flows for sales processes - Configure products, bundles, and promotions using Industries CPQ - Describe order management capabilities - Describe the lead-to-order process |
| Topic 3: Order Management and Fulfillment | 18% | - Describe the order decomposition process - Manage order lifecycle and status tracking - Describe integration with third-party ad servers and systems - Configure order items and fulfillment workflows |
| Topic 4: Billing, Invoicing, and Revenue Management | 10% | - Explain integration with ERP and financial systems - Describe billing and invoicing processes - Configure billing schedules and rules - Describe revenue recognition and reporting |
| Topic 5: Media Planning and Proposal Management | 22% | - Manage proposal approval workflows - Describe the proposal creation and management process - Configure media plans and rate cards - Configure inventory and ad placement products |
| Topic 6: Audience and Inventory Management | 13% | - Describe inventory management and availability - Configure rate cards and pricing models - Configure audience segments and targeting criteria - Describe programmatic and direct sold inventory |
Question 1
Which permission set license should a consultant consider using when planning to allow for internal users to leveragemanagementfeatures such as "360 view of the costumer and sales cycle", "visualizations of the key relationship including agencies and contract", and "digital contract lifecyclemanagement?"
A. omniStudio Admin
B. advertising salesmanagementPSL
C. communications cloud digital experience user PSL
D. subscriber lifecyclemanagementPSL
Question 2
A customer has provided the below Ad placement requirements for a vertical banner. size: 120x600, position (left or right), content (animated GIF) wich two fields need to be configured in the ad creative size type object to meet the customers requirements?
A. ad placement type
B. width
C. position
D. height
Question 3
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?
A. digital process automation
B. industries order management
C. marketing cloud intelligence
D. sales cloud
Question 4
Which tool should a consultant include in the design for a media cloud advertising sales managment (ASM) org when looking to enable a company to track campaign performance from external servers?
A. third party tools (DOMO, PowerBI, etcc)
B. CRM analytics
C. standard salesforce report and dashboard
D. marketing cloud intelligence
Question 5
When a media plan is submitted to the ad servers , there is an error related to missing creative or a [...] related to a change in the program schedule. How can thi serror or notification be made visible on media cloud?
A. through einstein for ad server
B. through campagn analytics report
C. through data present on media cloud'
D. through real-time integration to ad server
Solutions:
| Question 1 Answer: B | Question 2 Answer: B,D | Question 3 Answer: B,D | Question 4 Answer: D | Question 5 Answer: D |
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