Updated: Aug 03, 2026
No. of Questions: 185 Questions & Answers with Testing Engine
Download Limit: Unlimited
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| Section | Weight | Objectives |
|---|---|---|
| Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging - Extension product selection and implementation |
| Messaging | 11% | - Cross-channel messaging strategy - Personalized content design and delivery - Deliverability and compliance management |
| Discovery and Architecture | 16% | - Data and segmentation strategy design - Requirements gathering and analysis - Solution recommendation and long-term maintainability |
| Account Configuration | 12% | - Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation - Account hierarchy design and management |
| Automation | 20% | - Automation Studio workflow implementation - Automation type and activity selection - Journey Builder flow design |
1. マーケターは、SMSを通じて顧客から自由記述式のフィードバックを収集し、それをデータエクステンションに書き込みたいと考えています。MobileConnect をどのように活用すれば、これを実現できるでしょうか?
A) 応答をキャプチャするために、AMPscriptが埋め込まれた送信メッセージテンプレートを使用します。
B) 埋め込みAMPscriptを含むテキスト応答メッセージテンプレートを使用して応答を取得します。
C) 情報取得メッセージテンプレートを使用して応答を取得します。
D) 投票/アンケートメッセージテンプレートを使用して回答を収集します。
2. Northern Trail Outfitters(NTO)のマーケティング担当者は、顧客が以前購入した製品に関する重要な最新情報を顧客に送信したいと考えています。このマーケティング担当者は、プログラミングの経験がほとんどありません。
また、情報は複数のデータ拡張機能に分散しており、NTOのeコマースプラットフォーム(連絡先、注文、注文品目、製品)から毎晩インポートされます。コンサルタントは、セグメンテーションのためにどのような設計を推奨すべきでしょうか?
A) マーケターが変更するための SQL クエリ アクティビティを作成します。
B) データ間の関係を確立し、マーケターが変更できるデータフィルターを作成します。
C) 属性グループ内のデータ拡張機能をリンクします。
D) Marketing Cloud 以外のデータを結合し、Sendable Data Extension にアップロードします。
3. Northern Trail Outfitters社は、自社のメールをMarketing Cloudサーバーに転送して処理したいと考えています。コンサルタントはどの設定を推奨すべきでしょうか?
A) 返信メール管理
B) 送信者認証パッケージ
C) カスタム配信プロファイル
D) プライベートドメイン
4. ある小売企業は、毎週週末に500万人以上の購読者に対し、パーソナライズされたプロモーションメールを送信する計画を立てています。顧客の購入履歴は、外部のCRMシステムから毎晩更新されます。コンサルタントは、送信時間を最小限に抑えつつ、パーソナライズに常に最新の購入情報が使用されるようにしたいと考えています。これらの要件を最も満たすアプリのアプローチはどれでしょうか?
A) メール送信中に同期データを照会します。
B) 各メールアクティビティの直前に顧客データをインポートするジャーニーを作成します。
C) キャンペーンの前に、Automation Studio を通じて Sendable Data Extension を更新します。
D) 送信のたびにフィルタリングされたデータ拡張機能を使用してください。
5. コンサルタントが、マーケティングキャンペーンごとに重複した顧客プロファイル情報を含む新しい送信可能データ拡張が作成される実装をレビューしました。2年後、ほぼ同一のデータ拡張が数百個も存在していました。長期的な保守性を最も向上させる推奨事項はどれでしょうか?
A) 送信ごとにキャンペーンのオーディエンスをエクスポートします。
B) データ拡張子をリストに置き換えます。
C) 一元化された顧客データを参照する、再利用可能なオーディエンスデータ拡張機能を構築します。
D) キャンペーン固有のデータ拡張機能の作成を継続します。
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: C |
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