New Marketing-Cloud-Consultant Test Materials & Valid Marketing-Cloud-Consultant Test Engine
Marketing-Cloud-Consultant Updated Exam Dumps [2023] Practice Valid Exam Dumps Question
NEW QUESTION 76
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?
- A. API User checkbox is deselected, all available roles are assigned to user.
- B. API User checkbox is deselected, Marketing Cloud Viewer role is applied.
- C. API User checkbox is selected, no roles are assigned to user.
- D. API User checkbox is selected
Administrator & Marketing Cloud Administrator roles are applied.
Answer: D
NEW QUESTION 77
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A. Who the offer come from
- B. When to send the email
- C. How to determine engagement
- D. What the offer will be
Answer: D
NEW QUESTION 78
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?
- A. Ensure the System User is assigned the Standard User Profile.
- B. Change the connection option to Scope by User.
- C. Manually clear the OAuth token to refresh the connection.
- D. Initiate a log to troubleshoot package-related API calls.
Answer: D
NEW QUESTION 79
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should Northern Trail Outfitters (NTO) take?
- A. Create and send an apology email which includes a discount for a future purchase to all customers.
- B. Do NOT send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- C. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- D. Create a user-initiated message to logged-in customers to send once the website is restored.
Answer: C
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION 80
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
- B. Use Automation Studio to prepare personalization data and initiate journey.
- C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
- D. Use Automation Studio and Salesforce sends with campaign as an audience.
Answer: C
NEW QUESTION 81
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?
- A. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
- B. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
- C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
- D. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
Answer: B
NEW QUESTION 82
By which three standard methods could contacts be injected into a journey? Choose 3 answers
- A. Sales/Service Cloud Event
- B. Mobile Response Event
- C. CloudPages Form Submit Event
- D. Date-Based Event
- E. Predictive Intelligence Event
Answer: A,C,D
NEW QUESTION 83
ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)
- A. Marketing Cloud Email Marketing Manager
- B. Marketing Cloud Channel Manager
- C. Marketing Cloud Regional or Local Administrator
- D. Marketing Cloud Administrator
Answer: B,D
Explanation:
Explanation
NEW QUESTION 84
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in the Marketing Cloud account with Sender Authentication Package Implemented? (Choose two.)
- A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values.
- B. Match the external keys of the sender profile and data extension containing account representative details.
- C. Use substitution strings to populate the From Name and From Email values in the sender profile.
- D. Pick "Choose from list," selecting the From Name and From Email Values from the list of account users.
Answer: A,C
NEW QUESTION 85
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'
- A. Ensure "Common Misspellings" Is selected as one of the Reply Filters
- B. Ensure the two phrases are added the "Filtered Keywords" data extension
- C. Ensure the two phrases are added to a filtered keyword list
- D. Ensure the DNS Record Redirect is correctly configured
Answer: A
NEW QUESTION 86
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?
- A. Create and send to a sendable data extension containing those needed fields using a query activity.
- B. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
- C. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
- D. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
Answer: D
NEW QUESTION 87
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?
- A. Einstein Engagement Scoring
- B. Mobile Studio
- C. Advertising Studio
- D. Google Analytics 360
Answer: A
NEW QUESTION 88
A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked?
Choose 2 answers
- A. Are they able to modify their domain configuration's DNS entries?
- B. Can they provide access for Marketing Cloud to update the DNS records?
- C. Does their company allow delegation of subdomains to third parties?
- D. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
Answer: A,C
NEW QUESTION 89
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- B. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
- C. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
- D. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
Answer: B
NEW QUESTION 90
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?
- A. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
- B. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
- C. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
- D. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
Answer: A
NEW QUESTION 91
ABC Company has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should ABC Company take in order to create Send Classifications? (Choose two.)
- A. Define a Delivery Profile.
- B. Define a Subscriber - specific From Name.
- C. Define custom Reply Mail Management.
- D. Define a Sender Profile.
Answer: A,D
NEW QUESTION 92
A consultant wants to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions named Subscribers and Orders, and the customer needs to include key information from both tables, such as:
* CustomerID
* FirstName,
* EmailAddress
* OrderID
* OrderDate
* ShippedDate
Which SQL statement should the consultant use?
- A. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers OUTER JOIN Orders ON Subscribers.CustomerID=Orders.CustomerID
- B. SELECT * FROM Subscribers WHERE CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate JOIN Orders On CustomerID=CustomerID
- C. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN Orders T2 ON T1.CustomerID=T2.CustomerID
- D. SELECT CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate FROM Subscribers INNER JOIN Orders ON CustomerID=CustomerID
Answer: C
NEW QUESTION 93
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?
- A. GTL
- B. Node.JS
- C. SSJS
- D. Apex
Answer: B
NEW QUESTION 94
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Salesforce Marketing-Cloud-Consultant Exam Reference
Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
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