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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

A) Reset al passwords to force new tokens
B) Apply the administrator and Marketing Cloud Administrator permission sets to user
C) Apply the Marketing Cloud for AppExchange User option as well
D) Apply the appropriate user mappings in the CRM configuration

2. Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

A) Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
B) Create one child business unit for the other brands to share but apply folders and naming conventions.
C) Create child business units for each brand and nest another level of child business units for GEOs.
D) Create and apply folders with naming conventions in the current account to keep track of brand assets.

3. A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?

A) Search for the individual user, select their name, and click Manage Business Units.
B) Search for the individual user, select their name and click Edit Business Units.
C) Give permissions to users at top-level account to assign their own business units.
D) Re-import the users to update their assigned business units

4. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A) The triggered Send Data Extension data extension template was used.
B) The data extension is located in the Synchronized Data Extensions folder.
C) The wind relationship links Subscriber Key to Subscribers on Email Address
D) The data extension is located in the Salesforce Data Extensions folder.

5. A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

A) Run Once schedule type
B) Journey re-entry settings
C) Data Extension entry source
D) Winner evaluation

Solutions: