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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

A) Marketing Cloud Connect
B) Web Analytics Connector
C) AMP script for Marketing Cloud
D) Google Analytics 360

2. A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?

A) Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
B) File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
C) File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
D) Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

3. A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?

A) Personalization Builder
B) Web Analytics Connector
C) Advertising Studio
D) Web and Mobile Analytics

4. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A) Multiple FTP users must be accommodated.
B) A new sender profile is needed for sending transactional emails.
C) Brand-specific private domains are required for images and links.

5. Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A) Installed Packages
B) Security Settings
C) Salesforce Integration
D) Data Management

Solutions: