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| Section | Objectives |
|---|---|
| Intangible Deliverables | - Communication and visioning
|
| Tools and Artifacts | - Salesforce platform capabilities
|
| Value Design | - Strategic direction
|
1. Cloud Kicks' existing customers are loyal, but the company believes its total addressable market is larger.
What should their strategy designer explore to increase market share?
A) Deepening customer engagement
B) Reinvesting in existing products
C) Diversifying product offerings
2. A strategy designer at Cloud Kicks leads a development team whose stakeholders are notorious for misunderstanding and undervaluing research-driven UX design.
Which approach should the designer propose to increase the desire for research-driven decisions?
A) Strictly align to stakeholders' business requirements.
B) Align UX research goals with stakeholders' goals
C) Create high-fidelity prototypes to gain design buy-in.
3. Cloud Kicks (CK) has developed a successful commerce solution for its customers in the health space o creation of an artificial intelligence (AI)-based recommendation engine. There are privacy concerns.
What should a strategy designer suggest that would provide a focus on AI concerns?
A) Create a focus group among internal stakeholders to advocate consideration of bias.
B) Evaluate multiple AI vendors with commerce solutions that must be ethical.
C) Publish a publicly accessible set of ethical principles and guides
4. Cloud Kicks' primary business goal for its new customer acquisition program is to increase diversity.
Which inclusive design tactic should help the company solve problems for the broadest possible audience?
A) Solve for one, extend to many through a persona spectrum.
B) Hold focus groups with traditionally underrepresented participants.
C) Use Jobs to Be Done to increase empathy with the audience.
5. Cloud Kicks learns that some website visitors, especially those who can't see high-contrast color palettes, do not convert into customers.
What should the strategy designer do to solve for this accessibility challenge"?
A) Conduct an empathy workshop to understand the audience.
B) Ideate marketing concepts to reach new audiences.
C) Invite users to co-create as accessibility experts.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: C |
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