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GCCC Strategic Communication Management Professional Sample Questions:

1. Following a traditional service center funding model is an advantage for a communication team because:

A) the cost is not a barrier for clients from working with their in-house communication professionals.
B) the in-house clients understand the value of the communication team because they pay market rate for communication services.
C) the team is always eager to do their best work because they have a captive client base.
D) it contributes to the bottom line by generating profits for the company.

2. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
B) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
C) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
D) Establishing a process for ongoing, two-way communication with all relevant interest groups

3. The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:

A) Agree to interview with the chief financial officer (CFO) rather than the CEO.
B) Decline the interview.
C) Agree to be interviewed off the record.
D) Agree to be interviewed based on the relationship with the reporter.

4. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) Rewrite the materials for each audience and forward them to the executive.
B) Recommend that the senior executive adapt the presentation for each audience.
C) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
D) Reach out to a contact in each location and request audience feedback after the presentation.

5. When overseeing a long-term change communication project, the BEST way to measure improvements in understanding, accepting, and acting on the change messaging during this campaign would be:

A) Conducting surveys with different random samples of employees at different points during the campaign.
B) Monitoring chats among different groups of employees during the campaign.
C) Meeting with a consistent focus group of employees periodically during the campaign.
D) Monitoring and analyzing the tone and content of employees' social media posts.

Solutions: