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GCCC Strategic Communication Management Professional Sample Questions:

1. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Better media relationships.
B) They understand what to say and when.
C) Consistently positive media coverage.
D) Confidence is enhanced.

2. What is the MOST important factor to consider when adopting a communication practice or method from another company?

A) Alignment with company brand
B) Alignment to business objective
C) Preference of project sponsor
D) Psychographics of stakeholders

3. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Sign senior leaders up on social media platforms.
B) Show senior leaders a report written for a previous employer.
C) Create a business case that demonstrates results based on research.
D) Provide senior leaders with a list of websites with good examples of research.

4. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
B) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
C) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
D) Establishing a process for ongoing, two-way communication with all relevant interest groups

5. A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?

A) Define what the organization wants to achieve through their diversity, equity, and inclusion program.
B) Choose the right messenger-it may be a senior leader, or possibly a middle or employee leader.
C) Source stock photos that would imply strong organizational diversity.
D) Collect information about the organization's diversity practices and metrics and share with employees.

Solutions: